Apple TV+ vs ITVX
A detailed comparison of Apple TV+ and ITVX in 2026. Compare pricing plans, features, and find out which entertainment service is right for you.
Apple TV+
Award-winning Apple Original films and series
Apple TV+ is a streaming and entertainment service that provides award-winning apple original films and series. Founded in 2019 and headquartered in Cupertino, California, Apple TV+ offers 1 pricing plan. Plans start from $9.99/month. Key features include 4K HDR, Dolby Atmos, Apple Originals, Family Sharing. Apple TV+ is a popular choice for users looking for quality entertainment subscriptions.
ITVX
British streaming service with thousands of hours of free and premium content
ITVX is a streaming and entertainment service that provides british streaming service with thousands of hours of free and premium content. Founded in 2022 and headquartered in London, UK, ITVX offers 2 pricing plans. It offers a free tier as well as paid plans starting from $5.99/month. Key features include British TV, ITV shows, Classic series, Live TV. ITVX is a popular choice for users looking for quality entertainment subscriptions.
Feature Comparison
Side-by-side comparison of features and capabilities
| Feature | Apple TV+ | ITVX |
|---|---|---|
| Starting Price | $9.99/mo | Free |
| Plans Available | 1 | 2 |
| Year Founded | 2019 | 2022 |
| Headquarters | Cupertino, California | London, UK |
| 4K HDR | ||
| Dolby Atmos | ||
| Apple Originals | ||
| Family Sharing | ||
| Offline downloads | ||
| Free trial with devices | ||
| British TV | ||
| ITV shows | ||
| Classic series | ||
| Live TV | ||
| BritBox content |
Pricing Comparison
Compare all available plans and pricing tiers
Apple TV+ Pricing
ITVX Pricing
Frequently Asked Questions
Is Apple TV+ or ITVX better in 2026?
Both Apple TV+ and ITVX are excellent entertainment services. Apple TV+ offers 4K HDR and Dolby Atmos, while ITVX features British TV and ITV shows. The best choice depends on your specific needs and budget.
How much does Apple TV+ cost compared to ITVX?
Apple TV+ starts at $9.99/month, while ITVX starts at $5.99/month. Both offer multiple pricing tiers to fit different budgets.
Can I track both Apple TV+ and ITVX subscriptions?
Yes! TrackMySubscriptions lets you track all your subscriptions in one place, including Apple TV+ and ITVX. Get renewal alerts, spending analytics, and never miss a payment — 100% free.
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Track Both Services in One Dashboard
Whether you choose Apple TV+, ITVX, or both — track all your subscriptions in one place with smart alerts and analytics.