Carta vs Gusto
A detailed comparison of Carta and Gusto in 2026. Compare pricing plans, features, and find out which finance service is right for you.
Carta
Equity management platform for companies and investors
Carta is a financial and accounting service that provides equity management platform for companies and investors. Founded in 2012 and headquartered in San Francisco, California, Carta offers 3 pricing plans. It offers a free tier as well as paid plans starting from $999/month. Key features include Cap table management, 409A valuations, Equity plans, Fund admin. Carta is a popular choice for users looking for quality finance subscriptions.
Gusto
Payroll, benefits, and HR for small businesses
Gusto is a financial and accounting service that provides payroll, benefits, and hr for small businesses. Founded in 2011 and headquartered in San Francisco, California, Gusto offers 3 pricing plans. Plans start from $40/month. Key features include Payroll, Benefits admin, Time tracking, Hiring. Gusto is a popular choice for users looking for quality finance subscriptions.
Feature Comparison
Side-by-side comparison of features and capabilities
| Feature | Carta | Gusto |
|---|---|---|
| Starting Price | Free | $40/mo |
| Plans Available | 3 | 3 |
| Year Founded | 2012 | 2011 |
| Headquarters | San Francisco, California | San Francisco, California |
| Cap table management | ||
| 409A valuations | ||
| Equity plans | ||
| Fund admin | ||
| Investor portal | ||
| Payroll | ||
| Benefits admin | ||
| Time tracking | ||
| Hiring | ||
| Tax filing | ||
| Workers comp |
Pricing Comparison
Compare all available plans and pricing tiers
Carta Pricing
Gusto Pricing
Frequently Asked Questions
Is Carta or Gusto better in 2026?
Both Carta and Gusto are excellent finance services. Carta offers Cap table management and 409A valuations, while Gusto features Payroll and Benefits admin. The best choice depends on your specific needs and budget.
How much does Carta cost compared to Gusto?
Carta starts at $999/month, while Gusto starts at $40/month. Both offer multiple pricing tiers to fit different budgets.
Can I track both Carta and Gusto subscriptions?
Yes! TrackMySubscriptions lets you track all your subscriptions in one place, including Carta and Gusto. Get renewal alerts, spending analytics, and never miss a payment — 100% free.
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Track Both Services in One Dashboard
Whether you choose Carta, Gusto, or both — track all your subscriptions in one place with smart alerts and analytics.