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Carta vs HubSpot CRM

A detailed comparison of Carta and HubSpot CRM in 2026. Compare pricing plans, features, and find out which finance service is right for you.

Carta

Equity management platform for companies and investors

Carta is a financial and accounting service that provides equity management platform for companies and investors. Founded in 2012 and headquartered in San Francisco, California, Carta offers 3 pricing plans. It offers a free tier as well as paid plans starting from $999/month. Key features include Cap table management, 409A valuations, Equity plans, Fund admin. Carta is a popular choice for users looking for quality finance subscriptions.

equitycap-tablevaluationsinvestors

HubSpot CRM

Free CRM with marketing and sales tools

HubSpot CRM is a productivity and collaboration service that provides free crm with marketing and sales tools. Founded in 2006 and headquartered in Cambridge, Massachusetts, HubSpot CRM offers 3 pricing plans. It offers a free tier as well as paid plans starting from $20/month. Key features include Contact management, Email tracking, Pipeline management, Forms. HubSpot CRM is a popular choice for users looking for quality productivity subscriptions.

crmmarketingsalesautomation

Feature Comparison

Side-by-side comparison of features and capabilities

FeatureCartaHubSpot CRM
Starting PriceFreeFree
Plans Available33
Year Founded20122006
HeadquartersSan Francisco, CaliforniaCambridge, Massachusetts
Cap table management
409A valuations
Equity plans
Fund admin
Investor portal
Contact management
Email tracking
Pipeline management
Forms
Live chat
Reporting

Pricing Comparison

Compare all available plans and pricing tiers

Carta Pricing

Starter
Free
Growth
$999/mo
Scale
Varies

HubSpot CRM Pricing

Free
Free
Starter
$20/mo
Professional
$890/mo

Frequently Asked Questions

Is Carta or HubSpot CRM better in 2026?

Both Carta and HubSpot CRM are excellent finance services. Carta offers Cap table management and 409A valuations, while HubSpot CRM features Contact management and Email tracking. The best choice depends on your specific needs and budget.

How much does Carta cost compared to HubSpot CRM?

Carta starts at $999/month, while HubSpot CRM starts at $20/month. Both offer multiple pricing tiers to fit different budgets.

Can I track both Carta and HubSpot CRM subscriptions?

Yes! TrackMySubscriptions lets you track all your subscriptions in one place, including Carta and HubSpot CRM. Get renewal alerts, spending analytics, and never miss a payment — 100% free.

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