Gusto vs Novo
A detailed comparison of Gusto and Novo in 2026. Compare pricing plans, features, and find out which finance service is right for you.
Gusto
Payroll, benefits, and HR for small businesses
Gusto is a financial and accounting service that provides payroll, benefits, and hr for small businesses. Founded in 2011 and headquartered in San Francisco, California, Gusto offers 3 pricing plans. Plans start from $40/month. Key features include Payroll, Benefits admin, Time tracking, Hiring. Gusto is a popular choice for users looking for quality finance subscriptions.
Novo
Small business banking with integrated invoicing and cash flow tools
Novo is a financial and accounting service that provides small business banking with integrated invoicing and cash flow tools. Founded in 2018 and headquartered in Miami, Florida, Novo offers 2 pricing plans. It offers a free tier as well as paid plans starting from $9/month. Key features include Business banking, Invoicing, Reserves, Integrations. Novo is a popular choice for users looking for quality finance subscriptions.
Feature Comparison
Side-by-side comparison of features and capabilities
| Feature | Gusto | Novo |
|---|---|---|
| Starting Price | $40/mo | Free |
| Plans Available | 3 | 2 |
| Year Founded | 2011 | 2018 |
| Headquarters | San Francisco, California | Miami, Florida |
| Payroll | ||
| Benefits admin | ||
| Time tracking | ||
| Hiring | ||
| Tax filing | ||
| Workers comp | ||
| Business banking | ||
| Invoicing | ||
| Reserves | ||
| Integrations | ||
| No minimum balance |
Pricing Comparison
Compare all available plans and pricing tiers
Gusto Pricing
Novo Pricing
Frequently Asked Questions
Is Gusto or Novo better in 2026?
Both Gusto and Novo are excellent finance services. Gusto offers Payroll and Benefits admin, while Novo features Business banking and Invoicing. The best choice depends on your specific needs and budget.
How much does Gusto cost compared to Novo?
Gusto starts at $40/month, while Novo starts at $9/month. Both offer multiple pricing tiers to fit different budgets.
Can I track both Gusto and Novo subscriptions?
Yes! TrackMySubscriptions lets you track all your subscriptions in one place, including Gusto and Novo. Get renewal alerts, spending analytics, and never miss a payment — 100% free.
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Track Both Services in One Dashboard
Whether you choose Gusto, Novo, or both — track all your subscriptions in one place with smart alerts and analytics.