What is White-Label?
Definition
A subscription product or service that can be rebranded and resold by another company as their own.
Understanding White-Label
White-label subscriptions allow businesses to offer subscription services under their own brand using another company's technology. Examples include white-label streaming platforms, white-label payment processing, and white-label email services. This model benefits both parties — the technology provider gains distribution without marketing costs, while the reseller offers a service without building technology from scratch.
For consumers, many subscription services you use may actually be white-label products, which explains why some competing services feel similar.
Related Terms
SaaS
Software as a Service — a software distribution model where applications are hosted in the cloud and accessed via subscription rather than installed locally.
Platform Fee
A charge levied by a marketplace or platform for facilitating transactions between buyers and sellers.
Subscription
A recurring payment arrangement where a customer pays at regular intervals to access a product or service.